My guests today are Jerry Rice and Jaqui Rice, the father-daughter co-founders of G.O.A.T. Fuel, an energy drink company and lifestyle brand they launched in 2019. You may recognize Jerry Rice as the legendary NFL receiver, 3-time Super Bowl champion, 13-time Pro Bowler, and 10-time First-Team All-Pro. Along with countless other impressive NFL accolades, Jerry also helped conceive the idea of G.O.A.T. Fuel with his daughter, Jaqui, current CEO of G.O.A.T. Fuel and Tressly Inc.
We discussed the beginnings of their company, what both of them bring to the business table, and what it’s been like to be a father-daughter duo in the professional space. We also discussed how they maximize every day, why their routines are important, and what challenges they face.
1:30 – Beginnings of G.O.A.T. Fuel. “There are sometimes where people say, ‘Oh, I thought this was vegan. Why are you mentioning goats?.’ And I tell them that it is vegan and it stands for ‘Greatest Of All Time’”
11:00 – What Jerry Has Brought to This Business. “I think people are really starting to believe in G.O.A.T. fuel. And just like in football – you have to give 100% on the field. And that is what I’m doing with G.O.A.T. fuel now.”
16:30 – Father & Daughter Business Partners. “It’s not a challenge. It’s pretty fluid. I just think we are in constant communication more than ever. It’s brought us closer.”
23:00 – Starting Your Day Positively. “If you feel good, you’re going to do well. It was like that even with my uniform. My uniform had to fit a certain way. Everything had to be neat. I had to have new socks, new cleats, new pants. My helmet had to be clean. And after all of that was taken care of, I felt like now I could go out and perform at my best.”
30:00 – Routine. “My dad is a creature of habit. Your routine is super important and it’s what you thrive in. And I think I’ve picked up on that as well. My own routine has kept me grounded while running a company.”
35:00 – Biggest Challenges So Far. “There were times where we learned that you have to be super specific about things like label application, orientation, and just all types of just small details that you don’t realize come up.”