Podcast Ep 69: Jason Havey, CEO of Onnit

This week’s guest is Jason Havey. Jason is the CEO of Onnit, a health and fitness brand whose main business is selling supplements online. Previously, Jason spent 17 years in the hotel industry before he made the transition to health and fitness. 

In this episode, Matt and Jason discussed Jason’s life and career before Onnit, Aubrey Marcus’s influence on the company’s trajectory, and how Jason goes about developing a product. The two also talked about how Jason defines success, how he’s gone about filling the CEO role, and the major decisions Jason has made to better his life.

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Show Notes:

3:30 – Before Onnit. “When I was 9 years old, I was always going to my mom’s work. She worked in a hotel. When I was 14, I started cleaning rooms so I just knew I was going to do that for my whole life. In 2009, I got what I considered my dream job. I become the General Manager of the nicest hotel in my home town.”

13:00 – After Aubrey Marcus. “I think there needs to be more books written on how to be an effective second in command. It’s such a difficult situation because a lot of times you are a buffer between the message and how it’s going to be received.”

19:15 – Product Development & Defining Success. “As you grow, you start with these employees where you need them to be generalists because tasks turn into jobs, jobs turn into departments, departments turn into divisions eventually. But initially, you need people that are able to cover a lot of ground and everything falls under their job function.”

30:00 – Filling a Role. “The imposter syndrome never goes away. You look around and think that at some point people are going to figure out that I’m a total fraud and no one should have given me this responsibility. But over time you realize, through your successes, you would have not gone this far if you were a complete fraud. I feel like a little bit of that imposter syndrome is a good thing because it keeps you honest, it keeps you humble, and it keeps you hungry.”

43:30 – Decisions & Making Changes. “I was all in on this new health kick and it was really centered around the fact that I had got myself to a place where I wasn’t treating myself well and I wanted to figure out what the hell was going on in my brain that made that happen.”

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