Our guest today is entrepreneur Greg Connolly, the founder and CEO of Trifecta Nutrition. Trifecta is one of the largest and most well-known organic meal delivery services in the industry. Along with running Trifecta, Greg is a regular speaker and a wealth of knowledge in entrepreneurship and business leadership.
In this episode, Matt and Greg discussed Greg’s early career, the importance of and how to identify a growth mindset, and starting Trifecta. The two also talked about the value of a disruptive business and how to remain a premium brand that everyone can afford.
4:00 – Greg’s Beginnings. “The radical piece is caring radically about your employees, like actually caring about them and their success. And the candor piece is being as candid as possible with them. Telling people the truth even if it’s bad news. Getting and giving them that direct feedback.”
10:30 – Identifying Growth Mindset. “People with a fixed mindset think their skillset and their present intelligence level is fixed. Whereas if you have a growth mindset, you understand that the more books you read, the more you study, the more information you’re absorbing, you get smarter.”
21:00 – Starting Trifecta. “I want to make sure I keep my reputation intact. That’s what’s allowed me to continuously raise capital with new businesses. I do everything I can to take care of my investors and shareholders.”
34:00 – Disruptive Business. “Brands like Trifecta are dragging fast-food companies into the healthy food space by showing that we’re the growth part of the market.”
43:00 – Staying A Premium Brand That’s Affordable. “Quality of your product is going to drive that over everything.”