Today’s guest is Daniel Sobhani, the CEO of Freeletics. Freeletics is a German health and fitness brand offering AI-powered, bodyweight training and nutrition programs. The company has roughly 50 million users and is one of the top health and fitness apps in the app store.
In this episode, Daniel and I talked about Freeletics as a business, the next big steps for Daniel, and how AI is playing a role in fitness. We also discussed how vital learning and listening are when starting a business, searching for problems to solve, and health education.
1:30 – Freeletics Overview in Daniel’s Words. “Our mission is to build the solution for developing an athletic lifestyle.”
9:00 – Artificial Intelligence Component of Freeletics. “When you start with the Freeletics product and give us some of your base data: height, weight, what your goals are, and so on. First, the algorithm compares your information to our database of 50 million users, and it estimates based on this what your capabilities are and what your psychological preference is.”
18:00 – Next Big Milestones. “We are really thinking about where the industry is going and where we think consumer expectations and behavior are going, and what will be the next, big step based off of that.”
29:00 – Learning & Listening When Starting a Business. “If we believe that companies who are doing well are also supporting society in a direct or indirect way – this can be a powerful tool to improve the world.”
39:00 – Finding the Right Problems. “It is rarely just about the physical activity but more about the community feeding the joint accountability, the feeling of us against them, competition, the social circle and bonds that are created. This is what powers long term retention.”
47:00 – Education. “I think that, in some way or another, this topic around health and fitness and proper nutrition has to get anchored somewhere in the core of early education of humans.”