Today’s guest is Cody Townsend. Cody is a professional skier and co-founder of Arcade Belts – a performance belt company founded on the belief that belts could be designed to function better, last longer, and be more comfortable. Cody is also currently in the middle of a project to climb and ski 50 of the most iconic ski lines in North America.
In today’s episode, Cody and I discussed his skiing project, how he’s been training for it, and what challenges he’s faced along the way. We also touched upon what he plans to do after the project is done and what it’s been like starting his own company.
1:00 – March 2020. “It all came crashing down. As a skier, going into spring is going into your ‘primetime’ – it’s like going into the playoffs and then all of the sudden, you’re shut down.”
4:45 – The 50 Project. “Man, I really want to go ski the Grand Tetons one day. And I really want to go ski, hike, and climb Denali one day. And then all of a sudden, it went from 2 lines to 5 lines to 15 of them until I finally was like, ‘You know what? I should probably go ski all 50 of them from the book.’”
12:30 – Training for the Project. “We’re not marathon runners but we’re not powerlifters. You need endurance and you need strength.”
24:00 – Recovery & Injuries. “Broken femur was one of the worst. That hurts. That hurts really bad. Some of the doctors say it’s one of the most painful things you can do to your body and I will agree.”
30:00 – Challenges with The 50 Project. “The challenges we’ve mostly had are the challenges of just turning around when it’s necessary. Last year, we did 20 lines but we planned for 25. We turned around from 5.”
40:00 – What Comes After The 50 Project. “10 years ago, when I was first starting to hike for my own lines in the backcountry, I hated ski touring. I thought it was incredibly boring. I thought people were uniquely dumb for taking 5 hours to hike up something to ski for 5 minutes on the way down. And here I am 10 years later saying, ‘I love this.’”
50:00 – Start-Ups. “If someone offers you $3 million after a PowerPoint presentation, you’re probably going to take it.”