My guest today is Matt Taylor, founder and CEO of Tracksmith. Tracksmith is a lifestyle and apparel brand headquartered in Boston. Matt has spent his career in sports marketing with an emphasis on track and field.
In this episode, Matt and I discussed how he and his company has adjusted during these unprecedented times, how he’s using this time to better himself, and what track and field competitions might look like in the future. We also talked about how Matt takes care of his employees, his decision to bring on Mary Cain and Nick Willis to the Tracksmith team, and the general future of the brand.
2:00 – Life & Business Adjustments. “You just can’t get those long 2-3 hour chunks of undisturbed time that I used to be able to get. So you have to just be focused for shorter periods of time. It takes more time during the day now to get focused but we’ve made it work.”
9:30 – Learning New Things During Quarantine. “You can set out whatever plan you want, but the reality is that that’s almost certainly not going to go exactly according to plan.”
18:30 – Marathons Today. “I’m saying, ‘No fall marathons or spring marathons at all this year. But let’s take the best athletes and put them in a race head-to-head. And do it so it’s made for TV.’”
28:00 – Employee Moral. “I’ve been trying to, throughout this time, to reach out to people individually just to see how they’re doing.”
36:00 – Running Sponsorships. “We have employees at Tracksmith that are very fast runners. They’re not professional but they’re qualifying for the Olympic trials. That line is very thin between someone who can get to the Olympic trials and someone who can get a professional contract.”
43:30 – Jobs & Training. “There are times, as an athlete, where you take a month off of training. Then, all of the sudden, you feel like you have too much time and you don’t know what to do with yourself. And then you have the times where you’re just training nonstop and it seems like you don’t have the energy to do anything other than sit on the couch.”
51:00 – Future of Tracksmith. “What does it look like when we come out on the other side of this? Oftentimes, from moments of chaos and crisis comes new ideas.”